Sampling in qualitative research is similar to which type of sampling in quantitative research?

Sampling in qualitative research is similar to which type of sampling in quantitative research? (a) Simple random sampling

(b) Systematic sampling

(c) Quota sampling

(d) Purposive sampling

✅ Correct option: (d) Purposive sampling

Explanation:

In qualitative research, sampling is typically intentional and nonrandom, focusing on selecting participants who can provide rich, detailed information about the phenomenon under study. This approach is most similar to purposive sampling in quantitative research. Purposive sampling involves deliberately selecting individuals who possess specific characteristics relevant to the research question. This aligns closely with qualitative research goals, which emphasize depth, meaning, and understanding rather than statistical generalization. Random sampling techniques like simple random or systematic sampling aim for representativeness and are more common in quantitative studies. Quota sampling also involves nonrandom selection but is more structured and numerical than typical qualitative approaches. Therefore, option (d) is correct.

10 Related PPSC Facts:

Qualitative sampling is nonrandom Focuses on information-rich cases Purposive sampling selects specific cases Depth is prioritized over size Used in interviews and case studies Random sampling is less common in qualitative research Sampling evolves during study Emphasizes relevance Common in grounded theory Enhances understanding of phenomena