Nonrandom sampling selecting a convenience sample with specific characteristics is called:

Nonrandom sampling selecting a convenience sample with specific characteristics is called: (a) Convenience sampling

(b) Quota sampling

(c) Purposive sampling

(d) Snowball sampling

✅ Correct option: (b) Quota sampling

Explanation (200+ words):

Quota sampling involves selecting participants who meet specific characteristics while using a nonrandom convenience approach. Researchers ensure certain proportions (quotas) of characteristics such as gender or age are included. Therefore, option (b) is correct.

10 Related PPSC Facts:

Quota sampling is nonrandom Uses predefined characteristics Ensures subgroup representation Similar to stratified sampling Easier than random methods Risk of selection bias Common in surveys Improves sample balance Not fully generalizable Used in market research