In the process of communication, idea, feeling, intent or information refers to:

In the process of communication, idea, feeling, intent or information refers to:

Options:
(a) Sender
(b) Receiver
(c) Message
(d) Medium of communication

✅ Correct Answer:

(c) Message

Explanation:

In communication, the message is the core content—idea, feeling, intent, or information—that is transmitted from the sender to the receiver. The sender encodes the message, the medium carries it, and the receiver decodes it to understand the meaning. Without a clear and well-structured message, communication fails, even if the sender and medium are effective.

Understanding the message is critical in educational, organizational, and administrative communication, making it a key concept in PPSC exams. For example, a teacher conveys a concept to students (message) via lecture or demonstration (medium) to ensure understanding.

10 Related Facts:

1. Message = idea, feeling, or information.
2. Sender encodes the message.
3. Receiver decodes the message.
4. Medium transmits the message.
5. Essential for effective communication.
6. Can be verbal or non-verbal.
7. Clarity and precision improve message effectiveness.
8. Miscommunication often occurs due to unclear messages.
9. Key concept in organizational communication.
10. Frequently tested in PPSC pedagogy and management MCQs.