For which education were media services used?
For which education were media services used?
Options:
(a) Female education
(b) Adult education
(c) Urban education
(d) Rural education
✅ Correct Option: (b) Adult education
Explanation (200+ words):
Media services in Pakistan, initiated in 1985, were primarily utilized for adult education. This initiative targeted illiterate adults in both rural and urban areas who had missed formal schooling. Using radio and television, LAMEC delivered literacy programs, basic arithmetic lessons, vocational skills, and social awareness education to a wide audience.
Adult education required flexibility and accessibility, which media services efficiently provided. Classes could be broadcast repeatedly, ensuring learners could follow at their own pace. Female participation increased as women could learn from home without traveling to formal schools. Media-based education complemented physical literacy centers and was integral to the National Literacy Plan (1983–88).
Programs focused on reading, writing, numeracy, civic awareness, and Quranic recitation for adults. This initiative marked Pakistan’s first large-scale use of mass media to overcome barriers in adult education, particularly illiteracy, and became a model for subsequent educational reforms.
10 PPSC Facts:
- Targeted adult education.
- Started in 1985.
- Delivered via radio and TV.
- Reached rural and urban areas.
- Complemented literacy centers.
- Increased female participation.
- Focused on reading, writing, and numeracy.
- Included civic awareness programs.
- Part of National Literacy Plan 1983–88.
- Recognized as a cost-effective method for adult literacy.