5-O-B-C behaviour modification model developed by:
5-O-B-C behaviour modification model developed by:
(a) Chris Argyris
(b) Eric Berne
(c) Fred Luthans
(d) B.F. Skinner
✅ Correct option: (c) Fred Luthans
Explanation: Luthans proposed the 5-O-B-C model within organizational behaviour modification.